Fifa World Cup Germany 2006 Catch Your Soccer Fever In Investing Now

Adidas is the world’s 2nd famous sports brand after Nike. More media coverage means more sales for Adidas. The sporting goods sales should rise as the matchs progress. Adidas has enjoy a period of steady growth in its net income from EUR $208 in 2001 to EUR $383. With all the fundamentals in place, Adidas will not doubt perform well in these periods.

Coca-Cola is always present at most major sporting events and World Cup is one of them. More media coverage, means more sales of its soft drink. Furthermore, Coca-Cola always outperforms consistently during major sport evening such as World Cup. The operating income for 2005 is US$6085 Million up from US$5689 Million in 2004. Currently, Coca-Cola is value at above US$40 per lot. It is expected that the stock will enjoy substantial rise in value during these periods.

Fujifilm is in imaging business. It is undergo restructuring in business structure since last year. Though is photo film and related products have declined, its digital solution is quickly gaining popularity. As soccer has huge following around the world, the World Cup with its worldwide media attention is beneficial for digital imaging technology. The reported operating income for FY2006 is 70.6 Billion Yen and it is expected to increase to 80 Billion Yen in FY2007. I foresee the stock will have some gain in value.

But, in soccer there’s this saying. “The ball is round. Anything can happen!” Please exercise your investment with caution.